Alex Ching-Chen Liu (he/him) is a Taiwanese registered architect currently pursuing the Master of Science in Advanced Architectural Design at Columbia University GSAPP.
Building upon a solid foundation in architectural practice, his work approaches architecture as an act of integration—engaging urban context, site history, and environmental conditions to reorganize the relationships between built space and human activity. Prior to joining GSAPP, he worked as a senior architectural designer at JJP Architects + Planners, one of Taiwan’s leading firms, contributing to projects including industrial adaptive reuse, office complexes, and university laboratory buildings. Through both built and speculative work, he continues to explore architecture as a tool for addressing environmental and social issues.
Beyond architectural practice, he actively explores graphic and visual approaches to representing design ideas. Through drawing, photography, publications, and mixed media, he continues to challenge conventional modes of architectural representation.
Education
Columbia University GSAPP (New York)
Master of Science in Advanced Architectural Design, 2025-2026
National Cheng Kung University (Tainan, Taiwan)
Bachelor of Architecture, 2016-2021
Experience
Columbia University GSAPP (New York)
Teaching Assistant for Architectural Drawing and Representation I & II, 2025-
Student Photographer, 2025-
JJP Architects + Planners
(Taipei, Taiwan)
Senior Architecture Designer, 2022-2025
Zhaoyang Architects (Dali, China)
Architecture Design Intern, 2019-2020
AMBi Studio (Taichung, Taiwan)
Architecture Design Intern, 2018
Publications
Among Things, B-SIDE(Columbia GSAPP), 2025
Production Editor
The Ideas of Ordinary Objects, Studio Tngtetshiu, 2020
Research Contributor
License
Registered Architect of Taiwan, 2024-
Contact
Email
/
alexchingchenliu@gmail.com
LinkedIn
/
Ching-Chen Liu
Instagram
/
alexdoublechen
© Alex CC Liu 2026
The Netflix Hotel
Year
2019
Project Type
Academic Design Studio Work (NCKU Architecture)
Instructor
Maw-Chang Yen
Site Location
Tainan, Taiwan
Award
2019 Annual Design Award for Third-Year Students (Tainan City Architects Association)
How can we create a unique hospitality experience by incorporating a media brand?
Set in the historic city of Tainan, the Netflix Hotel is imagined as more than accommodation: it combines lodging with Netflix-exclusive spaces such as a store, café, exhibition hall, and theaters. For fans, it offers an immersive brand experience; for travelers, it adds cultural value that may spark new connections to the platform. Blending hospitality and entertainment, the project proposes a new way to experience both Netflix and the city.
Site Context: Heart of the Old City
Centrally located in Tainan, the site sits near the main station, major historic landmarks, the Old Magistrate Residence, and a lively old street—making it an ideal hub for young tourists.
Massing Strategy
Massing & Program Strategy
To integrate with the old community, the ground floor is opened for the street to pass through, allowing free pedestrian flow. An elevated plaza extends public life to the second floor with outdoor spaces for dining and recreation, while the upper hotel rooms align in a linear order, echoing the surrounding fabric.
Hotel Room Plan
Facade Detail
Main Section
Main Facade
Building Facade Detail
Vertical sunshades reduce heat gain, while red aluminum panels highlight the plug-in theaters and enliven the façade. At night, movie scenes projected onto the glass curtain wall turn the building itself into a screen for Netflix content.
1/100 Design Model
© Alex CC Liu 2025