Alex Ching-Chen Liu (he/him) is a Taiwanese architect currently pursuing the Master of Science in Advanced Architectural Design at Columbia University GSAPP. His work explores architecture as a continuum bridging past, present, and future, with a focus on adaptive reuse, urban regeneration and climate consciousness. Before joining GSAPP, he was a senior architectural designer at JJP Architects + Planners, one of Taiwan’s leading firms, where he contributed to a wide range of projects, including industrial adaptive reuse, office complexes, and sustainable laboratory designs. Beyond architecture, he is also an passionate photographer, using the lens as another medium to explore space, memory, and everyday life.
Education
Columbia University GSAPP (New York)
Master of Science in Advanced Architectural Design, 2025-2026
National Cheng Kung University (Tainan, Taiwan)
Bachelor of Architecture, 2016-2021
Experience
Columbia University GSAPP (New York)
Teaching Assistant for Architectural Drawing and Representation, 2025-
JJP Architects + Planners
(Taipei, Taiwan)
Senior Architecture Designer, 2022-2025
Zhaoyang Architects (Dali, China)
Architecture Design Intern, 2019-2020
AMBi Studio (Taichung, Taiwan)
Architecture Design Intern, 2018
License
Registered Architect of Taiwan, 2024-
Contact
Email
/
cl4735@columbia.edu
LinkedIn
/
Ching Chen Liu
Instagram
/
alexdoublechen
© Alex CC Liu 2025
The Netflix Hotel
Year
2019
Project Type
Academic Design Studio Work (NCKU Architecture)
Instructor
Maw-Chang Yen
Site Location
Tainan, Taiwan
Award
2019 Annual Design Award for Third-Year Students (Tainan City Architects Association)
How can we create a unique hospitality experience by incorporating a media brand?
Set in the historic city of Tainan, the Netflix Hotel is imagined as more than accommodation: it combines lodging with Netflix-exclusive spaces such as a store, café, exhibition hall, and theaters. For fans, it offers an immersive brand experience; for travelers, it adds cultural value that may spark new connections to the platform. Blending hospitality and entertainment, the project proposes a new way to experience both Netflix and the city.
Site Context: Heart of the Old City
Centrally located in Tainan, the site sits near the main station, major historic landmarks, the Old Magistrate Residence, and a lively old street—making it an ideal hub for young tourists.
Massing Strategy
Massing & Program Strategy
To integrate with the old community, the ground floor is opened for the street to pass through, allowing free pedestrian flow. An elevated plaza extends public life to the second floor with outdoor spaces for dining and recreation, while the upper hotel rooms align in a linear order, echoing the surrounding fabric.
Hotel Room Plan
Facade Detail
Main Section
Main Facade
Building Facade Detail
Vertical sunshades reduce heat gain, while red aluminum panels highlight the plug-in theaters and enliven the façade. At night, movie scenes projected onto the glass curtain wall turn the building itself into a screen for Netflix content.
1/100 Design Model
© Alex CC Liu 2025